The 29 best lingerie brands that'll make you feel confident, sexy and empowered
Your underwear is likely one of the smallest items in your wardrobe, yet it's the thing that packs the biggest punch. A set from one of the best lingerie brands has the power to completely transform your attitude and therefore the rest of your outfit, whether you choose to have it on display or not.
All that said, deciding which bralette/push-up bra/cotton underwear to add to checkout is tricky enough without having to worry about where to get it from – especially if it's for a last-minute Christmas gift – so we've taken one for the team by practically doing it for you.
Skip to: Shop the best lingerie brands | Our guide to buying the best lingerie | How we tested each brand | Our other lingerie guides.
Best lingerie brands at a glance:
- Best lingerie brand for Valentine's Day or date night: Lounge Underwear
- Best lingerie brand for comfort/everyday wear: Calvin Klein
- Best lingerie brand for value for money: Parade
- Best high street: Marks and Spencer
- Best designer lingerie brand: Agent Provocateur
- Best lingerie brand for size range: Savage x Fenty
Often (and mistakenly) seen as a ploy to impress a lover on special occasions, lingerie sets can make you feel just as good as your actual clothes can: confident, sexy and empowered. In fact, often even more so than the ensemble itself. As such, investing in a few key pieces from the best lingerie retailers in the business is the ultimate act of self-care. And yes, lingerie is an investment purchase: just as important as spending on good quality loungewear or a pair of high-waisted jeans. Your underwear provides the foundations for your every outfit, determining the overall comfort of your day-to-day and your overall mood.
Rest assured: this round-up doesn't feature labels that solely cater to French lace-adorned sexy lingerie, corsets and dainty babydolls. These lingerie brands cover all bases, from bras for small boobs to the most comfortable thongs, the best shapewear and big, high-waist undies. We've got affordable lingerie brands (case in point: Boux Avenue, Pour Moi and M&S) alongside luxury lingerie brands (think: Coco de Mer and Dora Larsen). Plus, those famous lingerie brands that remain popular for good reason. Lounge Underwear, Agent Provocateur and Victoria's Secret, we're looking at you.
Who make the best lingerie? Here are our top picks from the best lingerie brands/underwear brands right now.
Born back in 2015, Lounge's first main goal was to create comfort-made-sexy lingerie. Since its very first (and viral) design, the Triangle Set, it has expanded into more daring territories - think sexy lingerie in sheer and lace fabrics - and has seriously gained traction. An influencer favourite, this brand is definitely one to update your top drawer with.
2. Coco de Mer
London-based lingerie brand Coco de Mer first started as a small underwear boutique in Covent Garden, and has since grown to become a powerhouse luxury lingerie brand where functionality meets luxury. They stock lace and silk underwear sets, robes, suspenders and bodysuits.
Save when you shop for the best lingerie brands with these Net-A-Porter discount codes.
3. Pour Moi
Pour Moi started in a small office above a shop in Macclesfield over 16 years ago, and now sells one bra every 30 seconds – that's no mean feat. Prices are modest, styles are sexy and you can even get your hands on some nightwear, sportswear and swimwear while you're at it.
Save when you shop for the best lingerie brands with these Pour Moi discount codes.
4. Amazon Essentials
Amazon Essentials carries everything you could ever need – i.e., the essentials. Duh. But alongside that, it also has a vast collection of underwear and lingerie styles that are honestly so comfy, you'd think they were crafted from clouds. From everyday pants to T-shirt bras and even anti-chafing shorts, don't skip past this brand.
Founded by Joseph Corré, the son of Vivienne Westwood, in 1994, Agent Provocateur is one of the most famous lingerie brands in the world. It's exactly what it says on the tin: provocative and sexy, celebratory of the female form and – though there's still a way to go – more diverse than it ever used to be. A good label to debut in the boudoir.
6. SKIMS
You would have to have been living under a rock if you've not heard of SKIMS' lingerie collection yet - it's everywhere and loved by everyone (especially minimalists like brand founder Kim Kardashian, Kendall Jenner and the rest of the family). Why? For the simple fact that it champions every body and every skin tone, with wearable designs that lend themselves to every area of your lifestyle.
7. Bluebella
Bluebella lingerie is a firm favourite among GLAMOUR editors for its trend-led, expensive-looking lingerie that doesn't cost your entire salary. They're a British lingerie brand, with lingerie that aims to be both intimate and luxurious.
Bluebella's sizes now go up to an F-cup in bras and a 26 in briefs and nightwear, plus, they have a dedicated DD+ section on their site. Their black lingerie offering is particularly great, so if you’re after a contemporary twist on classic styles, you won’t be able to go far wrong… though we're partial to these colourful designs, too.
8. Stripe & Stare
So comfortable you could put it on, forget you are wearing it and allow you to focus on more important things, Stripe & Stare is a brand specifically created by women for women. Made sustainably in Austria from Beechwood Trees, the Stripe & Stare fabric is scientifically proven to be three times softer than cotton, wears better and is just as breathable as fresh air in a forest of responsibly planted trees.
9. Playful Promises
This brand prides itself on making over 80 bra sizes and stocking over 90, as well as UK dress sizes 8-28 (or US 4-24). You'll find everything from stand-out mischievous and sexy designs to pretty and practical ones, but never anything boring or beige. It was founded in 2004 and has since expanded from being a London-based label to a global one.
10. Marks & Spencer
Would any round-up of the best lingerie brands be complete without a mention of the backbone of every high street, M&S? We'd argue not. We can safely assume that most women in the UK own at least one of their bras for good reason, whether that's from the iconic and elegant Rosie by Autograph range or otherwise. There for your every lingerie need in every stage of your life, M&S stocks training bras, nursing bras, silk and lace sexy lingerie, cotton underwear, pyjamas, shapewear and more. The list goes on and on.
Save when you shop for the best lingerie brands with these Marks & Spencer discount codes.
11. Boux Avenue
Another high-street hero is Boux Avenue, the lingerie brand stocking bras and knickers in every size, fit and colour you could possibly dream of. We've tried our fair share of Boux Avenue lingerie and can vouch for the fact that the accessible price point doesn't mean they lack in comfort.
12. Gossard
A great brand for those who wish to celebrate their curves (as you should!), Gossard's designs are inspired by the 1900s French actress Sarah Bernhardt's on-stage corseted silhouette. From individual pieces to mix and match, to full co-ord sets, Gossard has it all.
13. Wild Lovers
For lingerie designed to help you feel like the best version of yourself, look to Wild Lovers. The brand is all about the confidence of expression and capturing a retro free spirit - so expect trend-driven prints (like bold zebra and clashing colours) and fabrics such as satin, lace and mesh.
Save when you shop for the best lingerie brands with these ASOS discount codes.
14. Dora Larsen
A firm favourite among fashion editors and influencers alike, Dora Larsen is best known for pastel hues and colour block lingerie that feels as dreamy as it looks. This is comfortable, everyday lingerie that's vibrant, playful and sexy.
Save when you shop for the best lingerie brands and lingerie labels with these Net-A-Porter discount codes.
15. ASOS DESIGN
Expensive-looking lingerie doesn't have to be a luxury. ASOS Design is one of the best lingerie brands around for speedy delivery, trend-led styles and affordable prices.
Save when you shop for the best lingerie brands with these ASOS discount codes.
16. Fleur du Mal
Founded by lingerie aficionado Jennifer Zuccarini, the New York label that is Fleur du Mal uses the finest French lace and silks to have you feeling confident from your very first layer. Fans of its luxurious creations include Julia Restoin Roitfeld and Daisy Lowe.
Save when you shop for the best lingerie brands with these Net-A-Porter discount codes.
17. Lemonade Dolls
Not only do Lemonade Dolls use materials which are responsibly sourced (all of the elastic it uses is recycled), but it also caters to a much wider range of sizes and body types. Think: bras for bigger boobs and plus size underwear sets that are actually sexy. Finally!
18. Calvin Klein
Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, the brand has built up its reputation in fashion through a clean aesthetic and innovative designs. Everyone and their mum knows the iconic Modern Cotton collection (especially the bralettes and high-waisted knickers). They're oh-so comfy, ideal for every day and really, really flattering.
19. Savage x Fenty
Savage x Fenty is still flying the flag for inclusivity and body positivity, and has repeatedly sold out since hitting shelves three years ago. It started as a subscription service in 2018 and is now stocked by the likes of Amazon and ASOS. They even stock men's underwear, too.
Rihanna caters to literally every body in her lingerie offering, regularly featuring people of all genders, sizes and ethnicities in her campaign images and catwalk shows. Every style at Savage X Fenty is available in a range of cup sizes from 32A to 42DD, plus XS to 3X (yep, far beyond an XXL) in briefs and pyjamas, and styles are trend-led, colourful and mood-boosting. Think: cut-out detailing, lots of lace, chemises and corsets.
20. Parade
Parade believes, first and foremost, that the materials that touch your skin should be as comfortable as possible, which is why its styles come in a range of fabrics - from seamless to cosy - that work for every occasion. The brand's mission is to be size inclusive to everybody and celebrate diversity (which you'll notice while scrolling through the products), whether that's through sizing, genders or elsewhere.
21. Victoria's Secret
Victoria's Secret = a brand that needs no introduction. Making shopping for lingerie online a total dream, you can filter styles to within an inch of their lives to find the very best style for you (underwired, strappy, non-wired, T-shirt bra, hiphugger briefs, thongs and more) and find sizes starting from an XXS. We're huge fans of their teddies and babydolls, too.
22. Gilly Hicks
For fresh, young, and comfortable-but-sexy lingerie, look to Gilly Hicks. Owned by the Abercrombie & Fitch company, it regularly competes with Victoria's Secret for its on-trend designs that can suit a variety of needs.
23. Love Stories
Love Stories' USP is 'sexy but not sex', a sentiment they wholeheartedly achieve by marrying comfort and cute features like peekaboo mesh together perfectly. The result = everyday lingerie with an elegant twist. Think: luxe lace bras perfect for smaller busts (granted: if you're over a D-cup you might struggle).
24. Eberjey
Named after the Nigerian word for joy, Eberjey is all about flattering, feel-good basics. Predominantly known for its superior nightwear/sleepwear and pyjama sets, the brand has successfully translated its expertise into lingerie. Alejandrina Mejia and Mariela Rovito's designs strike the perfect balance between comfort and femininity – and we're hooked.
Save when you shop for the best lingerie brands with these Net-A-Porter discount codes.
25. Cosabella
Italian for “beautiful thing”, Cosabella was founded by husband and wife duo Valeria and Ugo Campello. It is all still made in Italy, with the same passion and creativity as when established in 1983, but blends traditional craftsmanship and artisanship with fashion-forward innovations. Case in point below.
26. Iris & Lilly
Iris & Lilly comes as part of Amazon's original labels and is full of affordable lingerie, swimwear, pyjamas and loungewear styles. From sexy lace bras to basic staples like the below strapless bra and seamless underwear, it's a brand we cannot get enough of.
27. SPANX
It may be the OG in the shapewear game, but that's not actually what we love most about Spanx. Alongside their figure-smoothing briefs, control pants, slips and other high-quality undergarments, they stock what is - perhaps - the most comfortable bra of all time: the Bra-Llelujah. Serving up that bra-free feeling while still offering support, it's made from soft, smoothing stretch-knit and has extra-wide straps that never dig in. So. Good.
Save when you shop for the best lingerie brands with these Net-A-Porter discount codes.
28. Nudea
A thoughtful curation of underwear & sleepwear created from natural and recycled materials, Nudea designs each piece with comfort and fit in mind - and it shows. Those days when you're working from home and want that naked feel but still need to wear something to feel appropriate? Nudea is your one-stop shop. Their neutral designs are our absolute favourites.
29. La Perla
Creating beautiful lingerie since it all began in Bologna 60 years ago, La Perla is instilled with that ‘made in Italy’ heritage people seek these days. Feminine, elegant, sophisticated? Check, check, check.
Save when you shop for the best lingerie brands with these Net-A-Porter discount codes.
Our guide to buying from the best lingerie brands:
- Know your bra size. Luckily, most of these designers offer tips and tricks on their websites to show you how to measure your bra size and pick something that'll fit like a glove, and lots of them have advisers who you can chat to live on site.
- Buy something you like, and buy it for you. Lingerie is about empowering yourself, it's not there to satisfy others (that's just a benefit).
- Consider which shapes/styles will suit your body. Buy the silhouettes you know you'll wear most and that'll flatter your figure, and, remember, you're not made to fit into clothes they're made to fit you.
- Don't be scared of colour. Have fun with brighter shades under your outfit - its an instant mood booster.
How we chose the best lingerie brands in this guide:
Combining our expert knowledge in fashion – including which brands are worth spending your money on and what trends are living up to the hype – with customer reviews and data on what you’ve been searching for, we’ve curated what we feel is a selection of the best lingerie brands on the market. We’ve rifled through the good and the bad so you don’t have to, and have paid particular attention to specifics like cost, fabrics, sustainability and wearability in order to narrow it down. Our aim is to find you pieces which will last, and, as a team of 30+ here at GLAMOUR HQ, we’ve tried our fair share of lingerie to know which brands are worth shouting about. These are them.
If you're after something a bit more specific, here's where to head:
- 17 of the best bras of all time to fill your underwear drawer with.
- Strapless bras have solved the ancient lingerie dilemma: they're comfy and supportive (no, really).
- These are the best push-up bras that will make you feel so confident.
- The best sleep bras that you'll actually be able to get a good night's kip in.
- These are the dreamiest plus size lingerie sets to treat yourself to RN.
- The best sports bras for support while you work out.
- The best bridal lingerie for after you've said 'yes' to the dress.
- If you've got B-cup boobs or smaller, these are the very best bras for small boobs to try.
- The best bras for big boobs that'll serve up all the support you need.
- 11 mastectomy bras that are supportive, comfortable, pretty and flattering.
For more from GLAMOUR UK's Senior Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.
