I'm a beauty editor and these are the 28 new products I'm buying in 2024
Chalk it up to a tired ingredients roster or overexposure on TikTok – either way, January brings with it an appetite for change. And the best new beauty products of 2024 don't disappoint; they're anything but predictable and promise to reinvigorate a lacklustre skincare, makeup and hair routine.
It's also a time for careful curation to ensure that our regimes don't balloon to excess while simultaneously ensuring we streamline to just Holy Grail products. You know the ones: the science-backed serum that targets specific concerns rather than adopting a scattergun effect. The haircare product that is so out-of-this world it could have been created by a NASA scientist and makeup with superior blending and punchy pigments to make skin sing.
For more from Fiona Embleton, GLAMOUR's Acting Associate Beauty Director, follow her on @fiembleton.